Fine Whine is a concept project on a wine brand that plays off the irony of drinking wine. Drinking wine usually involves some sort of gossiping, so calling it Fine Whine is meant to play on nature of wine drinkers.
LOGO
The logo was inspired by the stained glass windows of the church. It is also meant to represent the midwest with the never ending cornfields and a beautiful sunset.
WINE BOTTLES + LABELS
The wine labels also play on the nature of how the wine should be drunken tied to a different emotion. I introduced the use of jazz elements to match the sophisticated, yet arrogant target audience of wine.
ADS
The ads continue to play on themes of jazz and emotion and can be upscaled or downscaled for various platforms.
STATIONERY
The stationery uses many of the colors of the brand and leaves room for more flavors to be introduced and also plays with the idea of a fair.
ADS
ADS
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