DEGEN

DEGEN is a LA-based clothing brand by Adam Degenerate. Originally selling vintage clothing, Adam had reached out to me to in order to help him rebrand. The paper plane is something that I thought represented Adam well as he had just left another team in order to start his own brand and it has allowed for very interesting motifs that you will see in other projects.

PHYS. ED

The Phys. Ed t-shirt was inspired by true vintage gym t-shirts. It features a bull dog as well as Degen branding.

GHOST POCKET

The Ghost Pocket shirt is a our take on a niche sub-genre of pocketless t-shirts. The tag is inspired by the 1970's Hanes t-shirt tag.

LAZLO ANIMATION

For the Lazlo Campaign, we played with the idea of a paper boat since the pants that we dropped were inspired by sailor pants. This was also my second time using adobe animate for real and it was a very long hard and tedious process but I am happy with how it turned out.

MADE IN US CONVERSE

My main goal with this project was to create subtle branding that did not take away from the pictures, but still felt on brand.

BINS

From the hoodie graphic to the hangtag, all these graphics were made with extra attention to detail and were built off previous themes.

INSTAGRAM

DEGEN

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