ARC'TERYX SEE

ARC'TERYX SEE is a concept project that I did for my senior capstone project. It reimagines popular outdoor equipment brand Arc'teryx if they had a sub-line based for snowboarding. My goal was to capture how snowboarding makes you feel in a modern way similar to the punk skate aesthetic of the early 2000's.

POSTERS

These posters are meant to be displayed in one's room or in the public space. They are meant to capture one's attention and tell more about what Arc'teryx SEE really is.

POSTERS

POSTERS

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."

BOARDS

BOARDS

The 3 different board designs all have different reasoning for their design. Whether it is sticking to the original brand guidelines, or expanding it with an icon, or even referencing a metaphor, these boards were all made thoughtfully with one of them even being printed and on display.

EQUIPMENT

The equipment also follows similar lines as the snowboards with three different designs all being very intentional.

PACKAGING

The package is standard and meant to not draw attention away from the item instead being sleek and minimal but still very detailed.

SEE ANIMATION

This animation was my first time using procreate for an animation. It highlights one of the designs which I call "Project SEE" and is primarily meant to be used for social media advertisements.

SEE ANIMATION

This animation was my first time using procreate for an animation. It highlights one of the designs which I call "Project SEE" and is primarily meant to be used for social media advertisements.

CATALOG

The catalog is one of the most detailed out of the deliverables. The main intention was to explore the worldbuilding of the brand as well as go a more in-depth behind each design.

INSTAGRAM

CONCEPT PROJECT

CNCPT

10:06:03 PM

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